Quality journalism deserves to be discovered.

Practical insights for publishers who want to turn Search, Discover and AI into a loyal audience.

What you’ll get

Not just a newsletters. Subscribers get:

• In-depth analyses: cases studies of how publishers win (and lose) readers, from technical SEO to paywall conversion.

• Quick insights: short takes on Google updates, Discover shifts and AI search, the moment they matter.

• The newsletter: a regular roundup of what’s changing and what it means for your newsroom.

Everything lands in your inbox, so you never have to go looking for it.

Why this exists

Anyone can now produce unlimited amounts of content, so publishing more is rarely the answer. Search, Discover and AI are still where most readers find you, but winning there increasingly depends on a distinctive brand, real authority on your topics, and an audience that recognises you. SEO is how you build that, not a shortcut around it.

Who’s writing

I’m Nick Beijerinck, co-founder of Double Digits, where I lead our News & Publisher work. My background is in technical SEO and strategy, and I’ve spent years working between editorial, product, technology and business. What I enjoy most is turning strategy into changes that actually get shipped.

Let’s talk

Work at a publisher? Reply to any email and tell me what you’re running into. Those conversations often shape what I write next or in the future.

Search and Subscribe is written by Nick Beijerinck. Learn more about Double Digits.